BRAND IDENTITY

The art of bringing together the materials.

The luxury of materials, leather and metal, are handled with finesse.
A permanent dialogue between flexibility and firmness, warmth and shine, matte and shine ...
The incessant search for purity of lines for a graphic wedding.

For a jewel that dresses women and men, indiscriminately..

Alexis THERY, Designer.

Designer but above all musician, voyager…

Bought his first piece of jewellery in Mexico.

Having broken that taboo, he decided to do everything he could to reconcile men to jewellery.

He learnt about leatherworking with a Parisian craftsman, they produced the first line of men’s jewellery, which received wide attention.

This was the birth of Ursul. A first meeting of leather and silver, the play of contrasts and attractions between the noblest of materials.

Jewellery so alluring that women could be tempted to appropriate it. And many already have.

So Alexis Théry created a collection for them.

And these two worlds, masculine and feminine, echo one other, defying the codes and enriching each other in this play of mirrors.